As part of its partnership with Hakuhodo, Scrum Studio Inc. has announced AgeTechX, an open innovation program that will help startups develop and scale products and solutions that will revolutionize the $2 trillion field of aging technology and services through collaboration with Japanese corporations, a visionary open innovation program.
Changes in demographics are driving the need for innovation in age-related technologies
The World Health Organization (WHO) has warned that a significant demographic shift is on the horizon: by 2030, one in six people in the world will be 60 or older, and by 2050, the worldwide population of people 60 and above is expected to double to two billion people..By the year 2050, there will be 1 billion people on the planet. The number of people aged 80 or older is expected to triple by the year 2050, reaching a staggering 426 million people by then. It is obvious that this demographic transformation represents a tremendous opportunity for startups to pioneer innovative solutions that cater to the needs of this growing aging population
It is obvious that this demographic transformation represents a tremendous opportunity for startups to pioneer innovative solutions that cater to the needs of this growing aging population
We started AgeTechX to encourage innovation in a world where the elderly population is on the rise, and to unite startups and industry pioneers in order to shape the future of aging-related technology and services, says Yuya Watanabe, Scrum Studio Program Associate. We are inviting the world's most visionary entrepreneurs, alongside our partner Hakuhodo, to take part in this transformative journey toward living a healthier and more connected life for the next 100 years.
There is a mission of the Hakuhodo Senior Business Force to expand the DNA of 'sei-katsu-sha thinking' to '100 years of sei-katsu-sha thinking' in order to gain deeper insight into individuals' lives and create new values, explained Jun Matsuda of Hakuhodo Senior Business Force.. Our mission is to create value for seniors through a deep understanding of their needs. The aim of AgeTechX is to create businesses that solve the problems of Japan's aging society by partnering up with startups from all over the world that have new ideas and technologies that would benefit Japan's aging society.. As a society, we hope to create a prosperous environment where people will want to live until the age of 100
As a society, we hope to create a prosperous environment where people will want to live until the age of 100
In an effort to encourage innovation, a program connects startups with Japanese corporations
In addition to Hakuhodo's expertise in senior consumer ventures, Scrum Studio is also a Scrum Ventures affiliate known for its commitment to fostering innovation, and AgeTechX is a groundbreaking global initiative. As part of this initiative, startups from around the world will be connected with cutting-edge technologies and applications from a variety of sectors in order to ignite innovation.. Taking into account the participation of industry experts and forward-looking municipalities, this program will be able to catalyze dynamic collaborations between startups and Japanese corporations with a wide range of industries involved
Taking into account the participation of industry experts and forward-looking municipalities, this program will be able to catalyze dynamic collaborations between startups and Japanese corporations with a wide range of industries involved
A key focus area of the 'AgeTechX' initiative will be the following:
Startups from around the world are invited to participate in this transformative program, which offers selected candidates a unique opportunity for business co-creation alongside leading corporations. In addition to kickoff sessions, demo days, and other enriching events designed to accelerate the growth and impact of participants, participants will also be able to participate in a series of enriching events.
In order to foster the development of a society enriched by technology-powered well-being and healthy aging, 'AgeTechX' seeks collaborations with a wide range of industries, corporations, and municipalities. Those companies wishing to explore innovative solutions and address societal concerns through regional Proof of Concept (PoC) initiatives are encouraged to become involved in the program..  As part of the program, exceptional startups will be assisted in setting up a presence in Japan by providing comprehensive support. Studio programs have a track record of helping startups enter the Japanese market, with two previous Studio participants successfully entering the market as a result of their participation in the Studio programs
Studio programs have a track record of helping startups enter the Japanese market, with two previous Studio participants successfully entering the market as a result of their participation in the Studio programs
The application period for AgeTechX' 2024 is now open and applications will be accepted until February 29, 2024. To apply, please visit the official application page here.
Additionally, exceptional startups that participate in 'AgeTechX' could also attract the attention of Scrum Ventures for possible investment opportunities, further boosting their growth prospects. 
As an open innovation platform, Scrum Studio, Inc. is an initiative created to bridge the gap between iconic Japanese corporations and startups from around the globe. The platform focuses on three pillars to create new business opportunities: acceleration, incubation, and connection. Its vertical studios include SmartCityX, and Food Tech Studio - Bites. You can learn more about them at https://scrum.vc/studio/.
Our company, Scrum Ventures, is an early-stage venture firm based in San Francisco with a growing Tokyo office, supporting portfolio global growth and success in Japan with strong entrepreneurial expertise and a strong network. Please click here to learn more about Scrum Ventures.
Hakuhodo Inc. - About Us.Hakuhodo is an integrated marketing solutions company based in Tokyo, Japan, which was founded in 1895.. Hakuhodo is the world's second largest advertising agency according to Ad Age's "Agency Report 2022," with offices in 20 countries and regions around the world, and over 10,000 specialists working both in Japan and around the globe..Hakuhodo DY Group is the core agency of the Hakuhodo Group of companies. A significant part of Hakuhodo's thinking, planning, and brand building is based on Sei-katsu-sha insight. As a result, we are reminded that consumers are more than just shoppers who perform economic functions. There is a heartbeat in them. It is important to recognize that they are individuals with distinct lifestyles. Hakuhodo introduced this term in the 1980s to emphasize its commitment to a comprehensive, 360-degree view of the lives of its customers.. A key value of Hakuhodo is the sei-katsu-sha insight it offers to its clients. Hakuhodo brings together creativity, integrative capabilities, data and technology to play a leading role in driving the evolution of businesses' marketing activities as well as generating innovation for the digital age.. As a result, the company can have a positive impact on sei-katsu-sha and society as a whole. Known for its creativity, Hakuhodo has twice won the Grand Prix at the Cannes Lions International Festival of Creativity, and was named Network of the Year at the 2021 ADFEST, in recognition of its outstanding efforts.
Known for its creativity, Hakuhodo has twice won the Grand Prix at the Cannes Lions International Festival of Creativity, and was named Network of the Year at the 2021 ADFEST, in recognition of its outstanding efforts.
Scrum Ventures is the source of this information
As part of its Well-BeingX open innovation program, Scrum Studio Inc. has announced the selection of 12 companies that will take part in the second year of the program.
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