TCL Electronics (1070.HK), a significant player in the global television and consumer electronics industry, today announced its exciting metaverse initiative.

TCL will launch a Halloween campaign on the online videogame platform Roblox to encourage users to create their own immersive experiences as a way to mark this significant step on their journey towards the metaverse. To connect with the public in a customised virtual world, TCL has developed an emotional Halloween-themed virtual celebration.

TCL, a global leader in technology that is committed to continuous innovation, makes it possible for people to enjoy premium visualisation experiences through their intelligent displays and televisions. Now that TCL is offering a cutting-edge, entertaining, and immersive way to interact with TCL in the metaverse, the company is strengthening its connection with the younger generation of consumers. TCL hopes to investigate and develop more opportunities in the future that give our customers new and inventive ways to enjoy TCL products in the future and beyond.
The Halloween campaign will launch on TCL’s social media channels in numerous markets*. Beginning on October 21, 2022, TCL will invite the public to take part in its Halloween #Fun Tastic Party in the Dream House in Roblox’s metaverse.

Source: Prnewswire