The Estée Lauder Companies (ELC) and Microsoft Corp. on Friday announced the creation of an AI Innovation Lab as an expansion of their global strategic relationship. Leveraging cutting-edge generative AI capabilities in Microsoft's Azure OpenAI Service, the companies will work together to develop solutions that further empower ELC's more than 20 prestige beauty brands as they create closer consumer connections and increase speed to market with local relevancy. The AI Innovation Lab further positions both companies as leaders at the forefront of reimagining the beauty industry with generative AI
The AI Innovation Lab further positions both companies as leaders at the forefront of reimagining the beauty industry with generative AI
This expanded global strategic relationship will further support and build impactful generative AI use cases across several areas of ELC's business, including:
This expanded global strategic relationship will further support and build impactful generative AI use cases across several areas of ELC's business, including:
"At ELC, technology is always in support of our enduring strengths of high-quality products and high-touch consumer experiences," said Jane Lauder, EVP, Enterprise Marketing, and chief data officer, The Estée Lauder Companies. "With Microsoft's generative AI tools and extensive expertise, we are able to leverage ELC's tremendous data to create more personalized consumer experiences and faster insights to action resulting in increased speed to market and stronger local relevancy. We look forward to continuing our close and collaborative partnership with Microsoft
We look forward to continuing our close and collaborative partnership with Microsoft
"Generative AI represents a significant opportunity for the beauty industry — creating more engaging customer experiences, getting products into the hands of consumers faster, developing new products more efficiently and sustainably, and much more," said Shelley Bransten, corporate vice president, Global Industry Solutions, Microsoft. "We're proud to collaborate with The Estée Lauder Companies to provide not only a platform for AI innovation, but also deep partnership to bring these new innovations to life
"We're proud to collaborate with The Estée Lauder Companies to provide not only a platform for AI innovation, but also deep partnership to bring these new innovations to life
The AI Innovation Lab represents a deepening of the strategic relationship between ELC and Microsoft, which began in 2017. As part of this long-term relationship, ELC tapped Azure AI as the platform for its Voice-Enabled Makeup Assistant, a first-of-its-kind mobile app launched in early 2023 to help visually impaired users more easily and confidently apply makeup. The app is available on iOS and Android in the United States, United Kingdom and Ireland, and it will be rolled out to additional markets and languages in the coming months
The app is available on iOS and Android in the United States, United Kingdom and Ireland, and it will be rolled out to additional markets and languages in the coming months
About The Estée Lauder Companies Inc.The Estée Lauder Companies Inc. is one of the world's leading manufacturers, marketers and sellers of quality skin care, makeup, fragrance and hair care products, and is a steward of luxury and prestige brands globally. The Company's products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M•A•C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, and the DECIEM family of brands, including The Ordinary and NIOD
Jart+, and the DECIEM family of brands, including The Ordinary and NIOD
About MicrosoftMicrosoft (Nasdaq "MSFT" @microsoft) creates platforms and tools powered by AI to deliver innovative solutions that meet the evolving needs of our customers. The technology company is committed to making AI available broadly and doing so responsibly, with a mission to empower every person and every organization on the planet to achieve more.  
SOURCE Microsoft Corp.
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