It is announced today that Comscore, a global, trusted partner for planning, transacting, and evaluating media, has released the first results of its new collection of generative AI queries in the search market.
There has been a significant step change in the core search market, as Comscore has delivered enhancements to its syndicated qSearch measurement in order to introduce the collection of AI search, which has been widely used by consumers since May 2023 when the first platforms began to be widely adopted.
Introducing Generative AI search has been a turning point in the development of consumer discovery online, and it is accelerating the development of enterprise intelligence at the same time. According to Comscore Chief Commercial Officer Steve Bagdasarian, "Comscore now measures AI-led search, demonstrating the growth and opportunity we expect to see in this market."
The Comscore data released today shows that search activity in the Core Search universe has increased by 5% MoM (October 2023) including generative AI searches.

Source prnewswire