Trip.com Group will use its leading global platforms, including Ctrip, Trip.com Skyscanner, Travix, and MakeMyTrip, to jointly develop and promote tourism in Kazakhstan.

Talgat Amanbayev, Chairman of Kazakh Tourism: “Kazakhstan promotes international tourism aggressively, primarily by opening its borders to visitors. Visas are not required for entry into 78 countries. Chinese and Indian residents can now enter Kazakhstan without a visa for up to 14 days.”

“We are pleased to pen a new strategic agreement with Kazakh Tourism, and together, through a series of strategic campaigns, we will stimulate travel recovery to the region,” said Trip.com Group Chairman and Co-Founder James Liang.

Kazakh Tourism, the brand manager for tourism for the Ministry of Culture and Sports of the Republic of Kazakhstan, provides a systematic and comprehensive positioning of the country on both domestic and international markets.

Talgat Amanbayev, Chairman of Kazakh Tourism: “We are thrilled to be resuming our collaboration with one of the tourism industry’s most visible initiatives. Our team will undoubtedly gain a great deal of knowledge. The outcomes of our activities, including those related to digitalization, will be published later.”

Trip.com Group will support destination partnerships through a series of promotional activities, leveraging key resources and its rapidly expanding global network of assets to help develop Kazahk’s tourism industry and attract international visitors.

Kazakhstan Tourism prioritises country marketing and promotion. Mainly owing to the advertising campaign “Kazakhstan. That’s fantastic! “has made a strong impression on the international market

Even though Kazakhstan’s active tourist markets were European countries, the most prominent tourist destination in Central Asia began to broaden the scope of its target markets after the pandemic, emphasising Asia and the Middle East. Kazakhstan’s government has high hopes for the Chinese and Indian markets.

Source: Prnewswire