To reconnect travel destinations with Chinese tourists, Trip.com Group’s top Chinese-language website Ctrip today unveiled its 2023 Travel Revival A Plan. The platform’s four-pronged strategy engages vacation destinations from all over the world to take advantage of the enormous Chinese travel market’s unmet travel demand.

Trip.com Group unveiled its Travel Revival V Plan in 2020, investing RMB 1 billion in a recovery fund to assist the sector in fending off pandemic challenges. Bo Sun, Executive Vice President and Chief Marketing Officer of the Trip.com Group, commented on the initiative’s new incarnation today: “Our 2023 Travel Revival A Plan is the culmination of three years of experience defying downward trends to spur growth. While intensified revitalization activities aim to transform the post-pandemic business by creating new prospects for the industry and destinations, our focus on revival is to help the industry handle short-term challenges.”

Working with locations to develop creative “reunion” experiences is reinventing brand value.

Source: Prnewswire