The Leica Cine 1 was on exhibit at the Hisense booth during CES 2023 on January 5, highlighting the two companies’ close relationship. According to Stephan Albrecht, Managing Director of Leica Smart Projection GmbH, the next phase will see the launch of new products, all in the high segment and all focused on next-level image quality, as Hisense and Leica Camera continue to consolidate their technology collaboration in the laser TV segment.
The motivations behind Hisense and Leica’s collaboration
Leica Camera has been attempting to enter the laser projector market, while Hisense has been looking for ways to develop the laser TV market. The two powerful brands have made the decision to work together to advance the TV business.
Leica was seeking to enter the rapidly expanding laser TV market, but that would not have been possible without Hisense, which has emerged as a global pioneer in the field of laser televisions, with 1,700 associated patents, according to Matthias Harsch, CEO of Leica Camera AG, who discussed the reasons for this collaboration.

Source: Prnewswire