HAPTA, the first handheld, ultra-precise computerised makeup applicator created to advance the needs of people with limited hand and arm mobility, and L’Oréal Brow Magic, the first at-home electronic eyebrow makeup applicator that gives users customised brow looks in seconds, are two new technology prototypes that L’Oréal unveiled today at CES® 2023.
“The future of beauty is inclusive, according to L’Oréal. And technology will make this future more accessible “said L’Oréal Groupe CEO Nicolas Hieronimus. The two consumer technologies we’re revealing at CES this year exemplify our company’s fundamental mission: to make the kind of beauty that moves people.
Let’s introduce HAPTA
Around the world, 50 million people are thought to struggle with fine motor abilities. This makes certain routine actions difficult, like putting on cosmetics. HAPTA, a portable, ultra-precise smart cosmetics applicator for individuals with limited hand and arm mobility, is being developed by L’Oréal scientists and engineers to enable them to steadily apply lipstick at home. HAPTA will use Verily-developed technology to level and steady utensils so that people with restricted hand and arm motion can eat with confidence and freedom.

Source: Prnewswire