Universal Music Group, the world-leader in music-based entertainment and TikTok today announce a new multi-dimensional licensing agreement that will deliver significant industry-leading benefits for UMG's global family of artists, songwriters and labels and will return their music to TikTok's billion-plus global community.
The joint agreement marks a new era of strategic collaboration between the two organizations, built on a shared commitment to help UMG's artists and songwriters achieve their creative and commercial potential. By harnessing TikTok's best-in-class technology, marketing and promotional capabilities, UMG and TikTok will deliver improved remuneration for UMG's songwriters and artists, new promotional and engagement opportunities for their recordings and songs and industry-leading protections with respect to generative AI
By harnessing TikTok's best-in-class technology, marketing and promotional capabilities, UMG and TikTok will deliver improved remuneration for UMG's songwriters and artists, new promotional and engagement opportunities for their recordings and songs and industry-leading protections with respect to generative AI
Sir Lucian Grainge, Chairman and CEO, Universal Music Group, said: "This new chapter in our relationship with TikTok focuses on the value of music, the primacy of human artistry and the welfare of the creative community. We look forward to collaborating with the team at TikTok to further the interests of our artists and songwriters and drive innovation in fan engagement while advancing social music monetization."
Shou Chew, CEO of TikTok, said: "Music is an integral part of the TikTok ecosystem and we are pleased to have found a path forward with Universal Music Group. We are committed to working together to drive value, discovery and promotion for all of UMG's amazing artists and songwriters, and deepen their ability to grow, connect and engage with the TikTok community."
Fans on TikTok can look forward to the return of UMG's recorded music and publishing catalogs and once again enjoy creating videos using music from some of the world's biggest artists and songwriters as well as exciting emerging talent.
As part of the agreement, both organizations will work together to realize new monetization opportunities utilizing TikTok's growing e-commerce capabilities and will work together on campaigns supporting UMG's artists across genres and territories globally.

Source prnewswire