It has been announced that Magnifi, an AI-powered financial copilot for individual investors from TIFIN, has reached a new milestone in their ability to provide education, insight, and answers about connected self-directed investment accounts. As of today, over 45,000 Magnifi subscribers have connected over $500M of aggregated assets, which is a significant milestone for the impact of artificial intelligence on empowering everyday investors.
Over 45,000 subscribers to Magnifi from TIFIN now have access to answers to their financial questions from Magnifi.
It is the first AI to look across all of your accounts to show you where you are overpaying, where there are risks, and where you can improve your investment performance. By leveraging the information from the connected accounts, the technology, which was built in-house, can be used to answer a wide range of questions, such as: "Do I have any hidden risks?", "Am I outperforming the S&P 500?", "Is there a way to see how much Nvidia I own?", and so on.
Using Magnifi, you can see where you are paying too much, where you are at risk, and where you can make changes in your investment strategy. Magnifi is the first investment-centric artificial intelligence that can look across all your accounts and tell you where you can make improvements. The technology, built in-house, can leverage the information from the connected accounts in order to answer specific questions such as: "Am I outperforming the S&P 500?", "How can I see how much Nvidia I own?", etc.
This provides investors with the intelligence and confidence they need to take their investment management to the next level. Magnifi's intelligence layer, delivered through a generative AI capability, is aligned with its business model as well. Magnifi has a user-friendly interface that allows users to trade directly, however the firm does not generate revenue from commissions or order flows. Instead, users pay a subscription fee for using the service on a monthly or annual basis.
Originally announced in July 2023, the functionality has experienced rapid growth due to the need from individuals to get answers and ideas across all their investments across multiple brokerages and investing platforms as well. 
TIFIN's founder and CEO, Dr. Vinay Nair (who is also CEO of Magnifi), said it is exciting to see the growth of linked assets on Magnifi, but it is still very early in the process. "Over half of all self-directed users have more than one investment account," he continued. Approximately 25 million people are not able to receive answers to questions or insights on actions they could take to improve their financial future. We are glad to help a small portion of this audience and are looking forward to seeing the potential impact."
You can try Magnifi's AI assistant by visiting magnifi.com to experience how it can answer an individual's investing questions in real time.
TIFIN - An overview of the company
TIFIN is an AI and innovation platform that provides better wealth outcomes through the application of AI. As a result of the work of Dr.. Vinay Nair is a vice president of TIFIN, a company that creates and operates new companies using data science, artificial intelligence, and technology to address frictions in wealth and asset management. In the past, TIFIN's companies have included 55ip (sold to JP Morgan) and are currently known as Magnifi, TIFIN Wealth, TIFIN AMP, TIFIN Give, Paralel, Sage, Helix, TIFIN@Work, and TIFIN India.. Some of the companies that have supported TIFIN include JP Morgan, Morningstar, Hamilton Lane, Franklin Templeton, Motive Partners, and Broadridge, among others
Some of the companies that have supported TIFIN include JP Morgan, Morningstar, Hamilton Lane, Franklin Templeton, Motive Partners, and Broadridge, among others
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