The Philippine Basketball Association (PBA) and Virtualness, a mobile-first platform that demystifies the complicated world of Web3, have announced that Virtualness will exclusively power an innovative, user-friendly digital experience that allows basketball fans to discover, explore, collect, trade, buy, and own unforgettable, once-in-a-lifetime moments in the games via branded digital collectibles. These NFT souvenirs can be used for a variety of purposes, including gamification, commemorative purposes, and unlocking exclusive fan experiences.
According to Kirthiga Reddy and Saurabh Doshi, co-founders of Virtualness, “The PBA and its players are adored by their ardent supporters not just in the Philippines but throughout the world.” “Over the past ten years, we have played a key role in the development of the Web2 ecosystem and the digital transformation of media, sports, and entertainment. We’re delighted to help the PBA replicate different physical experiences in digital form and in novel ways made possible by the power of blockchain as we continue on our path to do it again in Web3.”
A unique community centred on buying, selling, and owning digital collectibles will be available through PBA. On the Virtualness platform, fans may collect previous and present live in-game moments as well as PBA season-related products. Fans will be able to purchase and collect these moments, like Japeth Aguilar’s dunks and June Mar Fajardo’s use of elegance and stature that earned him the nickname “The Kraken.” They will be used to open up exclusive online discounts, real-world invitations to exclusive seats, and more unique virtual and actual events like player meet and greets.

Source: Prnewswire