Gaming Innovation Group (GiG) and News Corp UK & Ireland Limited have forged a new business alliance. Through The Sun and talkSPORT, two of its upscale media websites, News UK provides content to millions of online users.

GiG and News UK will work together to bring users in the UK market sports betting, casino, and unique deals. Readers will be able to easily locate everything connected to betting in one central location thanks to the material and special offers that will be presented on a dedicated area of The Sun and talkSPORT’s websites. The combination of News UK’s substantial user base and premium content, along with GiG’s distinctive technology and specialised iGaming marketing skills, served as the deal’s primary motivators.

In order to capitalise on the remaining time of the FIFA World Cup, GiG anticipates going live on The Sun and talkSPORT’s websites soon.

Tim Reynolds, The Sun’s director of betting and gaming, stated: “The alliance and new betting hub expand our line of betting products and contribute to The Sun’s expanding digital portfolio. The partnership with GiG will boost our content output and help The Sun continue to provide top-notch outcomes for our bookmaker partners.”

Director of Betting & Gaming at talkSPORT, Gareth Williams, added: “We are happy to work with GiG to expand our iGaming affiliate business. The combination of GiG’s experience with talkSPORT’s comprehensive sports coverage is an appealing one.”

“A relationship of this nature will allow us to deliver extra value to our partners in the sports betting and casino arena, reaching new heights while displaying our abilities to operate at a top-tier level,” remarked Jonas Warrer, Chief Marketing Officer at GiG.

Source: Prnewswire