The surge in identity theft, along with the growth of a tighter legal environment and a higher requirement for internal control, is forcing businesses to defend themselves by bolstering their systems with identity and access management (IAM) solutions.

Adoption of the IAM solution is merely the first step in enabling safe and seamless identity management.

It’s not enough to have identity and access management software installed. Leaders must ask themselves: do IAM systems provide sufficiently secure authentication at each level, and do they provide a seamless experience to customers?

But remember that only half of the battle can be won by securing systems.

Customer security and satisfaction are frequently thought to be mutually exclusive.

Customers may not appreciate authentication techniques and security questions, but they are a necessary evil that keeps them and their businesses safe. A static IAM system, on the other hand, does not guarantee security or customer satisfaction. Standard authentication mechanisms such as passwords, usernames, and biometrics are easily overcome with the current technology-enabled approach to hacking. 

Cybercriminals are skilled at mining public social media accounts for all the information they need to break into a user’s account. All too frequently, the consumer is compelled to bypass a succession of authentication loops that are readily bypassed by the thieves they’re supposed to deter. Firms require a more intelligent approach to authentication, one that is far less obtrusive to customers.

System of intelligent authentication

The sensitivity of the resource the user seeks to access necessitates inventive and intelligent security. Customers should not be subjected to several authentication checks while logging into their accounts. Enterprises should look for an IAM platform that is rules-based yet contextually sensitive, able to understand what the user is trying to do, and determine the right level of authentication necessary.

However, the platform of choice should be dynamic in its utilization of contextual data in order to accomplish this. Customers provide enormous amounts of data, including biometrics, location, and preferences. Plus, keeping that data safe is a major duty. Despite this, they rarely track or use information during the consumer experience.

What’s crucial is that the system can assess a variety of situations and circumstances and adjust the level of security as needed.

Don’t try to re-invent the wheel.

These requirements will be best served by a well-implemented IAM platform. An organization can try to construct its own solution, but it will be time-consuming, expensive, and take up valuable developer resources. Enterprises are also more likely to design a platform that is responsive and slick but not secure unless the team has professional security understanding.

Working with a qualified technology partner to create, plan, and build a platform that is suited to specific customer demands is considerably superior. Enterprises will offer a safe and satisfying user experience on time and on budget using an intelligent IAM platform implemented, built, and managed by a trusted technology partner. So, for all businesses struggling to find a way ahead to this future – this is the direction they need to chase!

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